Team 1 — Premier Ophir

A white hoodie with a graphic design of diverse people holding umbrellas.

CONCEPTUAL APPAREL BRAND

first sunday.

First Sunday is a conceptual apparel brand exploring the intersection of faith, culture, and contemporary streetwear.

The concept uses expressive typography, culturally rooted imagery, and intentional storytelling to imagine apparel that feels reflective, relevant, and connected to community.

Brand Concept / Apparel / Brand Exploration

ABOUT THE BRAND

Faith. Community. Expression.

First Sunday was imagined as a brand rooted in the shared experiences surrounding faith, culture, and community.

The creative direction brings those influences into a contemporary space, using apparel as a way to explore identity, connection, and self-expression.

The apparel direction explores how faith and cultural references can live within contemporary streetwear.

Original typography and apparel concepts are paired with visual references that help establish the world surrounding First Sunday.

The goal is wearable storytelling that feels expressive, culturally aware, and rooted in meaning.

APPAREL DESIGN.

A person wearing a gray oversized sweatshirt featuring a graphic of three women sitting on chairs, smiling and holding books, with colorful, abstract text above them.

A tote bag with the words "First Sun" hanging on a wooden chair with a woven cane back, featuring images of a man in a suit.

View of empty wooden church pews with red cushions and three decorative bracelets with the words "First Sunday" in ornate script, lying across the pews.

CONCEPT VISUALS

Exploring the Brand Through Editorial Imagery.

Archival and culturally significant imagery helps shape the visual world surrounding First Sunday, connecting the concept to traditions, experiences, and expressions of faith that existed long before the brand.

These references inform the project’s tone and creative direction rather than serving as original artwork.

Three young girls in white dresses and matching hair accessories sitting on chairs, talking and reading books together.

BRAND MOOD & INSPIRATION

Rooted in Faith. Inspired by Culture.

The visual direction balances nostalgia with a contemporary streetwear perspective. Warm, familiar references are paired with expressive typography, unexpected applications, and a more modern approach to styling.

Together, these influences give First Sunday a visual identity that feels rooted in culture while still looking forward.

Black clock icon with white background, showing the time as approximately 7:28.

More Than Clothing. A Message That Moves.

First Sunday is more than an apparel concept — it’s an exploration of faith, creativity, and connection. The project imagines how clothing and accessories can carry meaning, spark conversation, and build community through intentional design and storytelling.