NONPROFIT SOCIAL STRATEGY & DIGITAL DESIGN

Collection of professional social media and webinar promotional graphics with green and black branding, featuring business professionals and presentation visuals.

next level nFP.

Next Level NFP is a nonprofit organization focused on community education and social engagement.

I developed a digital content strategy and visual system designed to connect with younger audiences across social media, educational programming, and accessible online resources.

2021-2022 / Social / Web / Brand

building a consistent Presence.

THE CHALLENGE

Next Level NFP needed a stronger digital presence to connect with younger audiences and clearly communicate the value of its programs. Its social media and online materials lacked consistency, making it difficult to build recognition and engagement across platforms.

The goal was to create a cohesive visual strategy that communicated the mission clearly while making educational resources more engaging and accessible.

STRATEGY

01

Educate

Created visually engaging content focused on financial literacy, career preparation, and community development.

02

Unify

Developed a cohesive design system using repeatable shapes, typography, and brand colors to create consistency across platforms.

03

Engage

Designed content formats that encouraged interaction and made educational information more approachable and shareable.

Hand holding a smartphone displaying an Instagram page, representing social media marketing and digital content engagement.

SOCIAL MEDIA SYSTEM

social media content system.

I designed a flexible social media system that allowed Next Level NFP to promote webinars, educational resources, blog content, and community programming while maintaining a consistent visual identity across platforms.

A collection of social media posts, flyers, and event advertisements related to webinars, blog articles, tips for successful grads, applying for jobs, and online courses, all related to Next Level NP, displayed on a green background.

WEBSITE DESIGN

Website & landing page.

Alongside the social media content, I created a landing page that introduced the organization’s mission and guided visitors toward important resources, programs, and events.

The design prioritized clarity and accessibility, making it easier for visitors to understand the organization’s work and find ways to get involved.

Man using desktop computer with a graduation photo on the screen, sitting at a wooden desk with a white mug and a stack of books, in a modern living room.

SUPPORTING BRAND MATERIALS

extended identity across touchpoints.

To maintain visual consistency beyond social media and web, I created additional print and promotional materials that extended the organization’s identity into real-world touchpoints.

These materials carried the same colors, graphic elements, and visual language established throughout the digital system.

Business cards with a black background, colorful curved lines, and text including a name, title, contact information, a QR code, and a logo of a globe inside a triangle for the Next Level Institute of Public Service.
Black background with a faint circular shape and a lightning bolt icon in the center.

One System. Multiple Touchpoints.

The updated visual identity and content system gave Next Level NFP a more recognizable presence across social media, web, educational content, events, and promotional materials.

Rather than treating each deliverable as an isolated design, I built a flexible system that could support the organization’s mission across different platforms and audiences.

Black and white photo of a clock with a circular border and an arrow pointing clockwise.