WORK

My work sits at the intersection of strategy, design, and leadership. Over the past eight years, I’ve lead performance-driven teams while developing creative systems that connect ideas, visuals, and people. I focus on building projects that combine thoughtful design with clear strategy—turning concepts into experiences that resonate and grow.

Collection of branding and social media graphics for Premier Ophir design business featuring website previews, brand elements, and typography.

creative strategy

I approach projects through a strategic lens, designing visual systems and creative frameworks that help ideas evolve consistently across platforms. My work focuses on storytelling, structured content, and thoughtful design that allows brands and communities to connect with audiences in meaningful ways.

Areas of focus include content strategy, visual storytelling, campaign development, and creative direction for digital platforms.

Colorful sticky notes organized on a blue pinboard with push pins, representing brainstorming, planning, and creative project ideation.

leadership & performance

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Alongside my creative work, I lead teams and build systems that support growth, collaboration, and measurable results. My leadership approach focuses on clarity, motivation, and creating environments where creativity and performance reinforce each other.

Through team coaching, process development, and performance strategy, I help turn goals into actionable systems that support both individual growth and collective success.

Women attending a professional leadership conference in a large auditorium with a speaker presenting at the front of the room.

selected work

Below are selected projects that highlight my work across design, strategy, and creative initiatives. Each project reflects a blend of visual storytelling, structured thinking, and the process behind bringing ideas to life.

  • Pure Nectarz beverage packaging design featuring colorful citrus-inspired juice boxes on a green background.

    Yuzu skincare

    Brand Identity & Product Storytelling

    View Project
  • Ginger Buzz beverage packaging design featuring a ginger drink can with honey, spice, and citrus flavor graphics.

    pure nectarz

    Packaging Design & Visual Identity

    View Project
  • Orlando Magic social media marketing campaign design promoting an NBA game against the Memphis Grizzlies.

    orlando magic campaign

    Sports Marketing & Social Media Design

    View Project
  • Digital marketing campaign designs including social media graphics, posters, and promotional layouts.

    next level nfp

    Non-profit Social Media Strategy

    View Project
  • First Sunday branded red bucket hat photographed against a textured wood background.

    first sunday apparel

    Brand Concept / Culture Project

    View Project