BRAND IDENTITY / PACKAGING DESIGN / BEAUTY BRANDING

yuzu skincare.

Colorful advertisement for Yuzu skincare featuring sliced citrus fruits such as lemon, lime, orange, grapefruit, and blood orange on a yellow background with white stars and skincare product packaging. Text reads: "The Future of Skincare," "Discover Our Latest Skincare Innovations for Radiant, Healthy Skin," and the website "www.yuzuskincare.com."

Yuzu is a playful skincare concept inspired by the bright, refreshing energy of citrus.

I developed a colorful identity and packaging system that brings together natural ingredients, bold imagery, and an energetic visual language designed to feel fresh, modern, and approachable.

The creative direction translates the freshness of citrus into a skincare identity that feels energetic without losing the clean, modern qualities associated with beauty and wellness.

Bright color, fruit-inspired imagery, and playful typography work together to create a visual system that feels youthful, expressive, and cohesive across every touchpoint.

STRATEGY

Fresh by Nature. Bold by Design.

The packaging system uses bold color to distinguish each product while maintaining a recognizable visual language across the collection.

Citrus imagery, clean typography, and playful details give each variation its own personality while keeping the full product family unmistakably Yuzu.

Feel Fresh.

PACKAGING

Collage of nine photos featuring citrus fruits and skincare products. Top left: woman with natural hair smiling, holding lemon slices. Top middle: close-up of orange slices. Top right: yellow tube of skincare product with lemons. Middle left: close-up of grapefruit. Middle center: skincare spray bottle with lemon slices and green leaves. Middle right: woman with towel on head using cotton pad on face. Bottom left: assorted citrus slices and jar of cream. Bottom center: close-up of lime. Bottom right: woman with red hair holding grapefruit slices in front of face.
A colorful infographic for Yuzu skincare brand featuring citrus fruits, with sections about the brand personality, color palette, font options, and product packaging, emphasizing bright, refreshing, and joyful imagery.

DIGITAL / BRAND APPLICATIONS

A Brand Built to Stretch.

Yuzu’s identity was designed to move beyond a single package. The color system, citrus-inspired graphics, and bold typography create a flexible visual language that can expand naturally across products, campaigns, and digital touchpoints.

The system stays recognizable while giving each application room to feel playful, fresh, and distinctly Yuzu.

Colorful packages of bath salts labeled as Cherry Lime, Pink Grapefruit, and Sunset Citrus smelling like lime, grapefruit, and orange with lemon. Each package features images of the respective fruits and vibrant colors corresponding to each scent.

SOCIAL CONTENT

Fresh From the Feed.

The identity expands into digital content using the same bright palette, citrus imagery, and playful compositions established throughout the packaging.

Together, these applications show how Yuzu can maintain a recognizable personality across product promotion, social content, and campaign visuals.

A woman holding sliced oranges in front of her eyes, smiling, with an orange background and a promotional advertisement for Yuzu Hydrating Lotion, offering 50% off, and a button labeled "Buy Now".
A large outdoor wall covered with multiple identical advertisements for citrus skincare, featuring a smiling woman holding a slice of lemon close to her face, with text promoting clear, shiny skin.
Package of Yuzu Skincare with colorful citrus fruit slices on the box and orange background.
A black background with a large semi-transparent circle and a number 2 with an arrow pointing to the left.

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