SPORTS MARKETING & SOCIAL MEDIA DESIGN
orlando magic.
Make It Magic brought the energy of Orlando basketball into a season-long campaign designed to connect with fans and build excitement around the team.
I contributed social media graphics supporting game-day promotions, player-focused content, and fan engagement while working within the Orlando Magic’s established visual identity.
Sports Marketing / Social Media / Fan Engagement
THE STRATEGY
Bringing Game-Day Energy Online.
The creative approach focused on translating the energy surrounding Orlando Magic basketball into digital content that could engage fans before, during, and around game day.
Each piece needed to communicate information quickly while maintaining the excitement, personality, and recognizable visual language of the team.
GAME DAY PROMOTIONS
Promoting the Experience.
Game-day graphics were designed to capture attention quickly while communicating essential information such as opponents, matchups, game dates, and promotional opportunities.
Strong imagery, bold typography, and the team’s established visual language helped turn informational posts into content that felt connected to the excitement surrounding each game.
MAINTAINING BRAND IDENTITY
Staying Consistent. Staying Recognizable.
Designing for an established sports brand meant balancing campaign creativity with an already recognizable identity.
Each piece worked within the team’s existing colors, typography, imagery, and visual conventions while still allowing individual promotions to feel energetic and distinct.
More Energy.
More Engagement.
More Magic.
Through consistent, energetic social content, the work helped extend the Orlando Magic experience beyond the arena and into the digital spaces where fans interact with the team.
