orlando magic
Sports Marketing & Social Media Design
The Orlando Magic launched the “Make It Magic” campaign to energize fans and build excitement for the upcoming season. I contributed to the creation of social media graphics designed to promote games, highlight players, and maintain the team’s recognizable brand identity.
Sports Marketing • Social Media Design • Fan Engagement
the campaignThe orlaNDO magic’s marketing strategy centers on connecting fans with the energy of the team both on and off the court. social media content plays a key role in promoting upcoming games, showcasing players, and driving fan interaction throughout the season.
GAME DAY PROMOTIONS
Game day graphics are designed to quickly capture attention while communicating essential information such as opponent matchups, game dates, and venues.
These visuals help build anticipation for upcoming games while reinforcing the Orlando Magic’s bold, energetic visual identity.
MAINTAINING BRAND IDENTITY
Professional sports teams rely heavily on strong visual branding to stay recognizable across media platforms. Every design must stay aligned with the team’s colors, typography, and established visual elements.
Following the brand guidelines ensures that each piece of content contributes to a cohesive and memorable indentity for fans.
Bringing the experience to fans
Sports marketing extends beyond social media. Visual content created for digital platforms often appears in stadium displays. advertisements, and promotional materials.
These designs help create a consistent fan experience, reinforcing the excitement of game day both online and inside the arena.
